Just Be In Holland

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Canal in Amsterdam or Manhattan's S-Train to Times Square?  Similar to Kulula Airlines wrapping their airplanes, I love this campaign by the Dutch Bureau of Tourism & Conventions along with KLM, aptly named "Just Be In Holland".  The promotion was only for February, but why stop?  I can imagine so many fun things to put on those dreary trains... thought bubbles, googly eyes, etc. 

Marie Frei

One Carry-On is a blog managed by Marie Frei, a travel expert and photographer with a passion for exploring off the beaten path locations. The blog covers honest and personal stories about living and traveling as an American abroad, shares her global appreciation for culture and design, and promotes traveling to far-flung destinations with a carry-on as fun, affordable, and easy.