With my degree in geography and 10+ years experience in tourism and digital marketing, I have in-depth knowledge on content marketing across the travel/tourism and non-profit sectors. I cater to smaller brands that don’t have a big budget who are looking to share more compelling content.

My tweets as @onecarryon reach an average of 25,000 users and my Ink61 Love Rate on Instagram is 3%. I am a Level 6 Google Local Guide and my photos and reviews on Google+ have over 3.7 million views. Across the internet, my writing has earned over 3.4k shares. My Klout score is 60 which puts me at the top 10% of all social media users in the world. On LinkedIn, I'm most endorsed for my skills in social mediatravel planningdestination marketing and sustainable tourism.



CONTENT CREATION

PHOTOGRAPHY

Postcard from Muizenberg, AFAR (Sep 2012)

Postcard from Muizenberg, AFAR (Sep 2012)

Arderne Gardens, The Cape Town Book

Arderne Gardens, The Cape Town Book

Brooklyn Brownstones: Top 10 Instagram Photos of Spring (#3, #9), Brownstoner

Ivory Belongs on the Front of ElephantsHuffington Post

7 Off-the-beaten-track road trips and routes to exploreTraveller24

A cheapskate's guide to JohannesburgTraveller24


Writing + PHOTOGRAPHY

The AFAR Guide to Cape Town, AFAR.com (2013 - present)

The AFAR Guide to Cape TownAFAR.com (2013 - present)

The AFAR Guide to Southern Africa, AFAR.com (2016 - present)

The AFAR Guide to Southern Africa, AFAR.com (2016 - present)

Blog Contributor (2013-2015)

Blog Contributor (2013-2015)


WRITING

African Wildlife Foundation Conservation Management Trainee UpdateTravel Africa

Creative Lighting Solutions for Your Home and more, Insider by MasterPass (MasterCard)

Many Voices, One Future: 2013 Annual Report "Apes Under Threat", "Turning an Expensive Problem Into a Lucrative Opportunity", "Nurturing the Seeds of Conservation", African Wildlife Foundation 

More samples of my writing can be found on Contently.


CASE STUDY: ARDERNE GARDENS

I discovered the Arderne Gardens while living in Cape Town and love with its giant, exotic trees. It’s a place of historical and cultural significance yet often overlooked by residents and tourists. I joined the non-profit Friends of the Arderne Gardens (FOTAG) and am using my online marketing skills to help to put this South African Provincial Heritage Site on the map.

HIGHLIGHTS

+ Building the Friends of the Arderne Gardens brand

+ Reaching 500+ organic likes on Facebook 

+ Ranking #141 of 312 activities in Cape Town on Trip Advisor

+ Introduced a new revenue stream: online donations through GivenGain 

+ Arderne Rising, feature story in Conde Nast House & Garden, February 2017

+ Feature in the Official 2017 Cape Town Visitor's Guide

I can see from the amount of foreign visitors coming to Arderne that your efforts are paying off! The South African crowd are also starting to return slowly but surely.
— Lisa V., FOTAG

CASE STUDY: TIMES SQUARE IVORY CRUSH

Crush Blog 2.jpg

The U.S. Fish and Wildlife Service joined forces with several of the world's largest conservation organizations to hold a high-publicity ivory crush event in Times Square, NY. The African Wildlife Foundation asked me to shoot the pre-event party at Tavern on the Green and the main event the next day.

HIGHLIGHTS

+ Live tweeted both events: 21 event-specific tweets with 917 Engagements, 52.9K Impressions (June 2015)

+ 1 blog post for the African Wildlife Foundation and 1 blog post on One Carry-On

+ Royalty free high-res images and video files delivered the next day

The tweets, photos and videos have all been fantastic, and we are so glad we have such nice assets. Basically, you rocked it, and we’re incredibly grateful.
— Hannah, Online Communications Associate

CASE STUDY: #NYisWILD

During the summer of 2015, the Wildlife Conservation Society held a photographic competition across Instagram and Twitter called #NYisWILD. I visited all five WCS-managed properties in New York City.

HIGHLIGHTS

+ 125 Tweets, 21k Impressions on these campaign-specific Tweets (no paid promotion)

+ 7 unique blog posts (3.7k pageviews)

+ Created a video summary of my experiences


Need Help?

Some of the services I offer include:

  • Visual Content Creation: Compelling photo and video content for your business or social media account. Rights managed and royalty free image licenses available.
  • Instagram Takeovers: I create visual content and copy for your Instagram feed for a set period of time.
  • Social Media: Account set-up and strategy consultation.
  • Travel Advice for Travel Bloggers: Itineraries and recommendations in regions I know inside and out from my experience working in the travel industry.
  • Press Trips: I love to travel! I write about my experiences and share them on social media and my blog.
  • Hotel/Restaurant Site Inspections: I share my honest reviews with you and my readers.
  • iPhone Beta Application Testing: I'll test your app and provide feedback about my experience.
  • Brand Ambassadorship: A more long-term project to promote your brand. My Website Policy covers affiliations and gifts.